New Products in 2018 Christmas is over, new year long gone and the shop is in a bit of a transition from winter into the start of the new season. The new products from the big companies are getting ready to ship and to us in the golf trade it more feels like Santa hasn’t been yet, as we are all eager to see the artillery for the year ahead. PING They have already launched with their G400, but there will be an even more forgiving G400 coming soon. PING have been clever with their new driver only coming in at 445cc, leaving a bit extra for a ‘big brother’ to add to the series, giving more forgiveness… watch this space as it is on the way.
TaylorMade The M3 and M4 from TaylorMade will without doubt be the must have club for 2018, for quite a few reasons. Firstly, their new Twist Face technology is designed to straighten out even the most off centre of hits, but that is really the sideshow. The main reason, as with most high-profile items, will be its tour presence. Dustin Johnson, Rory McIlroy, John Rahm, Justin Rose, Jason Day and of course Tiger Woods to name a few will be swinging it! So there has to be something in them and we all want to follow our heroes. If you are looking for something completely fresh and new, this will be your product, a must try.
It would be like travelling to Manchester to watch football and having to go to Old Trafford rather than the Etihad… you would travel home with regret for a missed opportunity!
Having said that most of the mainstream companies’ clubs will all perform very well and one club might suit you and simply the ‘fashion club’ might not. I think we all forget that the most important part of playing golf is getting the ball around the course in as few shots as possible, it is not unfortunately about how well or how far you hit it. Titleist The market leader in short game equipment, Titleist, will be launching a new wedge, to follow the SM6 (I’m sure you can guess the name, even though it’s still under embargo to write about), towards the end of February and this will be the go-to wedge for all serious golfers this season. When the new Vokey Wedge appears in the market place, all other companies take a bit of a bow as the season will only belong to the one player. We will have a full range of these with a selection available to demo on course. |